Thread: Reggae Label VP Exec Launches Grammy Campaign

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Heeding annual criticism that reggae's finest releases are
oftentimes overlooked as nominees in the Grammy's best
reggae album category, Cristy Barber, VP of marketing and
promotions at New York-based reggae label VP Records, is
spearheading a drive to educate her industry about the role
of the National Academy of Recording Arts and Sciences.

Barber, a 2005 Grammy nominated producer for the various
artists compilation "Def Jamaica" (Island/Def Jam) and the
former president of the Marley family's Tuff Gong/Ghetto
Youths labels, will commence an informational media campaign
in Jamaica, Jan. 21-25, where she will meet with key industry
personnel.

Her efforts will also extend beyond the island's shores as she
aims to recruit at least 100 Recording Academy members from
the global reggae industry who will be eligible to vote for the
2011 nominations.

Established in 1985, the best Reggae album category is identified
with, but by no means limited to, albums released by Jamaican artists.